Excitedly received the case yesterday. Put it on, iPad fit is good, doesn’t add much bulk or weight, speaker and mic holes align, buttons work, however compatibility is a problem. I encountered THIS with my Apple Smart Folio. The cover won’t lie flat and the magnets to hold it closed won’t align, resulting in it flopping open constantly during the day. It appears the outer lip is also affecting the folio cover from sitting flat. Unacceptable. Jury is out on corner durability which was a complaint with the earlier MagEZ case.
Apparently after conversing with customer svc, the MagEZ2 case is INCOMPATIBLE with the Apple Smart Folio (not stated on website). I would not have bought this product if I was informed of this.
I would bet once word gets out, sales will be lower than anticipated and the competition will greatly appreciate the revenues they receive from this design failure. I’m not sure why Pitaka bothered to solicit input from customers when common sense inputs like “ensure compatibility with all Apple cases” are ignored.
Most M1 iPad customers bought 1 or more Smart Folios with their iPads because they wanted to protect their device when they received it. They were readily available, can be customized with a ton of skins, work well, magnets align and they hold up pretty well. Results in immediate massive installed base and I bet most will have little to no interest buying Pitakas folio.
I can appreciate Pitakas desire to create an “ecosystem” for additional/incremental cross-sell revenue but it will never overcome the inertia of the Apple folio installed base. I’m not sure if this “incompatibility” with the Apple Smart Folio was intentional to drive customers to the Pitaka folio, but if it was I think it was an incredibly poor call.
If Pitaka isn’t going to make the case compatible with the Apple Smart Folio, then you need to clearly state on the product page it is INCOMPATIBLE WITH APPLE SMART FOLIO. It currently DOES NOT. My guess once that’s added, you’ll need to revise revenue forecasts down and your return/refund rate up.
On a side note, I had a Evutec 100% aramid case for my iPad a few years ago and it worked great (see pic). I’m not sure why Pitaka is using plastic on the edges. Overcomplicates production, increases costs and creates corner reliability issues. One thought would be to use a nitinol corner insert to help with shape, conformability and durability if you’re playing around with 100% aramid designs, assuming it DOES NOT negatively impact signal strength.